The Marketing CEO: Master Digital Marketing
Learn from Experienced industry working professionals. Learn from Zero!

About This Course

The "Mastering Modern Digital Skills: GenAI, Marketing, Design, and Analytics" course is designed to provide comprehensive training in the essential skills required to excel in the dynamic field of digital marketing. This 120-hour online program covers a wide array of topics, ensuring that participants gain practical knowledge and hands-on experience in various aspects of digital marketing and analytics.

What You’ll Learn?
  • Understand and apply generative AI and ChatGPT in various contexts.
  • Create professional-quality graphic designs using Canva Pro.
  • Develop and implement effective digital marketing strategies across Facebook, Instagram, LinkedIn, and YouTube.
  • Optimize websites for search engines (SEO) and execute successful email marketing campaigns.
  • Perform advanced data analysis and visualization using Excel and Power BI.
  • Develop and manage WordPress websites and understand the fundamentals of cloud hosting.
  • Gain practical, hands-on experience through labs and real-world projects.
  • Be prepared to take on roles such as digital marketer, data analyst, web developer, and more.

Who is this program for

  • Aspiring Digital Marketers: Individuals who want to build a careerin digital marketing and need a comprehensive understanding of various platforms and strategies.
  • Small Business Owners and Entrepreneurs: Those looking to promote their businesses online, improve their digital presence, and leverage data-driven decision-making.
  • Content Creators and Social Media Managers: Professionals responsible for creating and managing online content and social media strategies.
  • Graphic Designers: Designers looking to expand their skill set to include Canva Pro and its applications in digital marketing.
  • Data Analysts and Aspiring Data Scientists: Individuals who want to enhance their data analysis and visualization skills using advanced Excel and Power BI.
  • Web Developers and Designers: Those who want to develop and manage websites using WordPress and understand the basics of cloud hosting.
  • IT Professionals and Tech Enthusiasts: Individuals interested in learning about generative AI, cloud hosting, and web development to stay current with industry trends.
  • Students and Recent Graduates: Engineering, business, and marketing students who want to gain practical skills and knowledge that will make them more competitive in the job market.
  • Career Switchers: Professionals from other fields who are looking to transition into digital marketing, data analysis, or web development.

Topics for This Course

  • Introduction to Generative AI
  • Transformer Architecture
  • Generative Pre-trained Transformers (GPT)
  • ChatGPT and Conversational AI
  • Practical Applications of Generative AI
  • Ethics and Challenges in Generative AI
  • Project Development

  • Introduction to Canva Pro
  • Getting Started with Canva Pro
  • Design Fundamentals
  • Creating Designs from Scratch
  • Advanced Design Techniques
  • Using Canva Pro Tools
  • Designing for Different Platforms
  • Collaboration and Sharing
  • Animation and Video
  • Practical Projects and Case Studies
  • Tips and Tricks

  • Introduction to Facebook Marketing
  • Setting Up and Optimizing a Facebook Page
  • Content Strategy and Creation
  • Facebook Advertising
  • Audience Targeting and Segmentation
  • Facebook Insights and Analytics
  • Engaging with Your Audience
  • Advanced Facebook Marketing Strategies
  • Case Studies and Best Practices

  • Introduction to Instagram Marketing
  • Setting Up and Optimizing an Instagram Business Profile
  • Developing a Content Strategy
  • Instagram Stories
  • Instagram Reels
  • IGTV (Instagram TV)
  • Audience Engagement
  • Hashtags and Discoverability
  • Instagram Advertising
  • Influencer Marketing
  • Analytics and Performance Tracking
  • Advanced Strategies
  • Case Studies and Best Practices
  • Tools and Resources

  • Introduction to LinkedIn Marketing
  • Setting Up and Optimizing a LinkedIn Business Page
  • Building a Strong LinkedIn Presence
  • LinkedIn Content Strategy
  • LinkedIn Groups
  • LinkedIn Ads
  • Audience Targeting and Segmentation
  • LinkedIn Analytics and Performance Tracking
  • Employee Advocacy
  • LinkedIn for Lead Generation
  • LinkedIn Sales Navigator
  • Building and Nurturing Relationships
  • Case Studies and Best Practices
  • Tools and Resources

  • Understanding YouTube’s Marketing Potential
  • Setting Up and Optimizing a YouTube Channel
  • Developing a Content Strategy
  • Video Production
  • Video Optimization
  • YouTube SEO
  • Audience Engagement
  • YouTube Analytics
  • Monetization Strategies
  • YouTube Advertising
  • Influencer Marketing on YouTube
  • Advanced YouTube Marketing Strategies
  • Case Studies and Best Practices
  • Tools and Resources

  • On-Page SEO
  • Off-Page SEO
  • Technical SEO
  • Google My Business (Local SEO)
  • Link Building
  • Internal and External Linking
  • Additional SEO Topics

  • Understanding the Fundamentals
  • Keyword Research and Targeting
  • Bidding and Budgeting
  • Campaign Measurement and Optimization
  • Advanced Topics
  • Certification and Beyond

  • Introduction to Email Marketing
  • Building an Email List
  • Email Marketing Platforms
  • Creating Effective Email Campaigns
  • Automation and Workflows
  • Analytics and Reporting
  • Compliance and Best Practices
  • Advanced Strategies
  • Integration with Other Marketing Channels
  • Case Studies and Best Practices

  • Excel fundamentals
  • Advanced Excel Functions and Formulas
  • Data Analysis with Excel
  • Data Visualization in Excel
  • Introduction to Power BI
  • Data Modeling and DAX in Power BI
  • Data Visualization in Power BI
  • Advanced Features in Power BI
  • Real-World Projects and Case Studies

  • Introduction to WordPress
  • Getting Started with WordPress
  • Themes and Customization
  • Plugins and Extensions
  • WordPress Customization with Code
  • WordPress Security
  • Performance Optimization
  • SEO for WordPress
  • WordPress E-commerce
  • Maintenance and Management
  • DNS & WordPress Hosting
  • Case Studies and Real-World Examples

  • Programming in Python: Grammar, IO statements, data types, conditional statements, loop, string and functions, collections in python (list, tuple, set, dictionary,range) with their functions, object oriented concept in python, packages and libraries,regular expressions.
  • Database and SQL: Performing CRUD operations in MySQL
  • Web designing fundamentals: Introduction to HTML tags, CSS properties, and JavaScript.

Course Includes:

  • Price: ₹ 59999
  • Duration: 120 Hours
  • book icon    Modules: 12
  • Language: English, Hindi
  • Certificate: Yes

Our students placed in top IT companies

Microsoft
Google
Informatica
Cisco
IBM
HP
Infosys
TCS
Accenture
Amazon
Collabera
CtrlS
Flipkart
Wipro
Meta
Virtusa
Get In Touch:

learn@zeroschools.com

or
Call Us Via:

+91 7044541654

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